Focus on the conversations that matter To a Domino ’s local franchisee for example, the brand-related conversations that really matter are ...

Olympus Integrated Social Model Campaign Model includes: Facebook Website Flickr - Olympus PEN Pals Twitter  Augmented ...

Brands like Lego are highly dependent on brand communities.   Understandably, as  ‘sense of community’ is one of the major tenants of self-d...

Social media is a significant game changer not seen since the heady days when the Internet itself burst into the public consciousness (1997-...

Publicis -owned digital agency, “ Razorfish ” released its annual (2009) Brand Experience Report called “FEED”. Traditionally this report...

As simple as people find the Facebook interface and as powerful as its feature set, it’s amazing how many brands only seem to recognize a...

When first faced with the prospect of marketing on social networks, many people ask a reasonable question: how many people want to be frien...

By definition, Public Relations (whether online or off) can either be practiced proactively or reactively.   Most companies however seem t...

1. Mashable 2. ignite social media 3. Problogger 4. ReadWriteWeb 5. MediaShift 6. Danny Brown 7. aimClear Blog 8. Seth Godin’s Blog 9. So...