Beware the lure of the sparkle. Tiffany & Co.’s iPhone app for engagement rings has been carefully engineered to usher unwitting commitm...

Every social media engagement typically starts with some kind of audit or assessment, and can include varying degrees of formality and scope...

“The next stage of brand advertising is going to be in the realm of 'branded utility, creating something that people need.  For the same...

It’s been said that advertisers today are competing for cultural impact, not just product sales.  To this end, today’s engagement goes well ...

It seems in most of the democratized world today, political parties are deeply entrenched national entities trying desperately to remain r...

1. Mashable: The Social Media Guide. Undoubtedly one of the most prolific blogs for reviews of new Websites and services. Mashable has grea...

Focus on the conversations that matter To a Domino ’s local franchisee for example, the brand-related conversations that really matter are ...

Olympus Integrated Social Model Campaign Model includes: Facebook Website Flickr - Olympus PEN Pals Twitter  Augmented ...

Brands like Lego are highly dependent on brand communities.   Understandably, as  ‘sense of community’ is one of the major tenants of self-d...