Wheat Thins responded to a fan's Twitter message by surprising her with a truckload of their crackers as part of the Kraft brand'...

EXPANSION -  The power of a brand is inversely proportional to its scope. CONTRACTION -  A brand becomes stronger when you narrow its ...

The following is e-mail correspondence between an "account person" and a "designer" at a London (UK) agency. - - - - ...

World Cup Team Portugal player Cristiano Ronaldo pulls it all together on his new website , which integrates his own Twitter updates with ...

Is Social Media Marketing starting to feel like a full time Job? Let us handle it! Are you finding that there are just never enough hour...

K odak's Thomas Hoehn led a recent conference discussion on how social media enhanced the launch of their new video camera. He also co...

Beware the lure of the sparkle. Tiffany & Co.’s iPhone app for engagement rings has been carefully engineered to usher unwitting commitm...

Every social media engagement typically starts with some kind of audit or assessment, and can include varying degrees of formality and scope...

“The next stage of brand advertising is going to be in the realm of 'branded utility, creating something that people need.  For the same...