Thursday, 5 August 2010

Social Truth and Authenticity? When a product or brand's promise seems too good to be true

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In the age of Photoshop, subtle imperfections seem to be lessened.  Our skin is fresh and blemish-free, our jawbones chiseled, cheekbones ...
Tuesday, 27 July 2010

ATTENTION BRANDS: TWITTER USERS AREN'T TALKING TO YOU OR ABOUT YOU. IN FACT, THEY BARELY KNOW YOU EXIST.

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NEW YORK (AdAge.com) -- Attention brands: Twitter users aren't talking to you or about you. In fact, they barely know you exist. That...
Monday, 26 July 2010

The Challenge of Building a Dynamic “Butcher” Brand Online - Social Media

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Victor Churchill , a European-inspired designer shop of carnivorous inspiration (Butcher) in Sydney developed a website and released an ...

The world’s first purported socially integrated e-commerce website.

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Tinypay.me is the easiest way to sell virtually anything and is the world’s first socially integrated e-commerce website.  Genius Idea: If...
Wednesday, 21 July 2010

Social Media Case Studies [July2-GB_V3.0]

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In a social media first, Kmart is combining their online gaming community at MyKmart.com with offline retail activity by taking video game ...

Diesel's "Facepark" and the "Be Stupid" Campaign

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As part of Diesel's "Be Stupid" campaign, the brand wanted to highlight the ridiculousness of wasting so much time on socia...
Saturday, 17 July 2010

"Ask a Designer" - David Thorne Anthology

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The following is hilarious e-mail correspondence between a Designer  named David Thorne ( Australian humourist, satirist, Internet persona...