Friday, 10 September 2010

FORD FIESTA’S HYPER-LOCAL PROMOTIONS MIX SOCIAL MEDIA + EXPERIENTIAL MARKETING

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To drive excitement and sales leads for the North American launch of the 2011 Ford Fiesta, Ford has launched a multi-tiered program of even...
Tuesday, 7 September 2010

Remember liquid paper? Tipp-Ex correction fluid leverages YouTube to increase relevance

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The  correction fluid brand's latest campaign features a video of a hunter caught in the dilemma of whether to shoot a bear or not. Havi...
Thursday, 2 September 2010

Social Media Case Studies [SEPT-GB_V7.0]

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NASA is using their blog to feature a contest to choose the playlist for their wake up anthems during their next voyage.  - NASA Blog ...
Wednesday, 1 September 2010

PARTICIPATION IS THE NEW LOYALTY

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Optimizing Content to Improve Engagement and Conversions If you allow users to participate in the making of a product or service, you demons...
Sunday, 29 August 2010

Connecting Facebook and your brands website - The secret to creating a dynamic link between your content and constituents

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Currently available on more than 50,000 websites+, devices and applications, including CNN, CBS.com, Digg, Yelp, YouTube, Xbox, and Nintend...
Friday, 27 August 2010

PACIFICO BEER’S “WEBTREK” ONLINE SCAVENGER HUNT

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Pacifico Beer has launched an interesting online scavenger hunt called the Pacifico Webtrek .    The website experience is touted as “so...
Thursday, 26 August 2010

Social Media Case Studies [Aug-GB_V6.0]

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Adidas  recently launched a social media campaign featuring several international sports stars to promote MiCoach , a new personal coaching ...
Thursday, 19 August 2010

Social Media Case Studies [Aug2-GB_V5.0]

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What do Zagat, Bravo , and The History Channel have in common?  They’re among the top brands on Foursquare.  What are they doing that’s so ...