The original task assumedly of this campaign was to “tell the story of the Sapporo brewing process weaving Japan’s deep cultural heritage in...

General Motors' shares how they used social media to keep any misunderstandings from blowing out of proportion. - Vimeo   Apple ha...

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It’s a real challenge sometimes to come up with new, innovative ways to showcase products.   Especially in ways that reinforce the produc...

To drive excitement and sales leads for the North American launch of the 2011 Ford Fiesta, Ford has launched a multi-tiered program of even...

The  correction fluid brand's latest campaign features a video of a hunter caught in the dilemma of whether to shoot a bear or not. Havi...

NASA is using their blog to feature a contest to choose the playlist for their wake up anthems during their next voyage.  - NASA Blog ...

Optimizing Content to Improve Engagement and Conversions If you allow users to participate in the making of a product or service, you demons...