Saturday, 9 October 2010
McDonald's FarmVille Promotion - Brands and Social Gaming
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Electronic Arts recently (Sept.14th, 2010) revealed results from a study conducted by The Nielsen Company, which shows the degree to which b...
Friday, 8 October 2010
The Evolution of Brand Iconography - Corporate Logo Redesigns
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Let’s be honest. Sometimes we can’t figure out for the life of us how a brand landed on a specific image or font in the first place. Let a...
Thursday, 7 October 2010
SOCIAL MEDIA CASE STUDIES [OCT-GB_V11.0]
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Overall adoption of social technologies has effectively reached saturation. We’re now at the point where more than 80% of US online users en...
Wednesday, 29 September 2010
Social Media Case Studies [OCT-GB_V10.0]
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CBS 's 60 Minutes is encouraging viewers to submit 60-second video questions on the new 60 Minutes YouTube channel , which the program w...
Breaking Bad's - "Walt’s Warning" Interactive Experience
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To promote the popular “ Breaking Bad ” TV show, Sony Pictures Television & AMC launched a new "Walt’s Warning" Interactiv...
Friday, 24 September 2010
New Zealand Army's 'Get What It Takes' Campaign a YouTube hit
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Recruiting soldiers these days must be a daunting task to say the least. Let alone becoming New Zealand's most viewed branded or sponso...
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