In honour of National Breast Cancer Awareness month, the Avon Foundation is launching their first social media marketing campaign to create...

We should be looking beyond superficial, static graphics and examining the social brand platform, instead. Gap's recent failed attempt ...

It's finally time.  There's absolutely no more excuses.  We've officially heard them all now. With 450 million users globally (...

Adobe is celebrating the 20th anniversary of Photoshop this year and over one million fans on their Photoshop Facebook page - Adobe Blogs ...

Is your favourite TV entertainment character on your computer screen and your phone as well?  Those focused on Transmedia Storytelling won’t...

Electronic Arts recently (Sept.14th, 2010) revealed results from a study conducted by The Nielsen Company, which shows the degree to which b...

Let’s be honest.  Sometimes we can’t figure out for the life of us how a brand landed on a specific image or font in the first place.  Let a...

Overall adoption of social technologies has effectively reached saturation. We’re now at the point where more than 80% of US online users en...