The holiday tradition of donating to The Salvation Army kettles is spreading to social networking sites. This year people can cre...

The New York Marathon is the largest event of its kind in the world.  With nearly 50,000 participants and literally millions of fans cheeri...

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Many brands involved with Experiential Marketing today have been wondering how best to engage and integrate participants as a part of the li...

Honda 's "Media Challenge" contest is promoting its new Sport Hybrid CRZ through social media campaigns created by competi...

Social media allows people to reinvent themselves, so it's no surprise it's a breeding ground for superficial behaviour .   Although...

While people may have become used to searching for reviews, comparisons and the best prices online,  in many cases solitary shopping and vir...

The brain goes through a series of unconscious steps every time we choose one product over another. Imagine you’re at a grocery store s...