The perfect mix of creativity and emerging technology - The Gap’s Project Reindeer (by AKQA ) equips 8 live reindeer with ...

While Nike had been gaining traction in soccer for years, it had been losing traction with advanced players, who tended to gravitate toward...

Both Coca-Cola and General Mills are leveraging already-trending hashtags in their promoted tweets to create better brand aware...

This year’s reindeer pre-Christmas promotion on has been designed in 11 languages for 68 markets.   Lufthansa developed an addictive Farm ...

Designed to drive foot traffic and reward customers for visiting  700 McCafés each day running up to Christmas, McDonald's latest campa...

Gap is including an "Add to Foursquare" button to their banner ads that sends a discount coupon to the user...

The digital age has brought about consumers that are no longer passive receivers of brand messaging (if they have ever b...

With so many different marketing, advertising and PR channels out there, it’s becoming harder and harder to be heard above the din.  The num...

T-Mobile is using their "Life's for Sharing" YouTube channel to spread the word on their new campaign. Their viral ...

As a tribute to some of our favourite past digital campaigns that disrupted the status quo, we've compiled the following.  Note that th...