PepsiCo's Head of Digital, Shiv Singh , discusses the success and results of the PepsiCo Refresh Project - Mashable Dell is ...

As published on ( Creativity ’s) Creativity and Technology (CaT) - Firstborn 's Dave Snyder looks into his crystal ball to pre...

There was a time when  YouTube  was considered a wild-wild west of content — a place where marketers shied away from uploading the...

The perfect mix of creativity and emerging technology - The Gap’s Project Reindeer (by AKQA ) equips 8 live reindeer with ...

While Nike had been gaining traction in soccer for years, it had been losing traction with advanced players, who tended to gravitate toward...

Both Coca-Cola and General Mills are leveraging already-trending hashtags in their promoted tweets to create better brand aware...

This year’s reindeer pre-Christmas promotion on has been designed in 11 languages for 68 markets.   Lufthansa developed an addictive Farm ...

Designed to drive foot traffic and reward customers for visiting  700 McCafés each day running up to Christmas, McDonald's latest campa...

Gap is including an "Add to Foursquare" button to their banner ads that sends a discount coupon to the user...

The digital age has brought about consumers that are no longer passive receivers of brand messaging (if they have ever b...