Wednesday, 2 March 2011
♔ SOCIAL MEDIA CASE STUDIES [GB_V29.0]
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Fundraising 2.0 - Greenpeace International invites users to buy a piece of the new Rainbow Warrior (via new site by DDB° Paris ). Is this t...
Thursday, 24 February 2011
♔ SOCIAL MEDIA CASE STUDIES [GB_V28.0]
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LEVIS 'Rear View Girls' in Los Angeles - What better way to profile Jeans then to use a hidden ass-cam (by GoPro) to catch people...
Tuesday, 22 February 2011
♔ 'Brand as Badge' – The Scion Art Case Study
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Increasingly consumers are defining themselves by what and whom they associate with. To wit, w hat your brand represents is an integral part...
Sunday, 20 February 2011
♔ BRANDS AS SOCIAL MOVEMENTS - THE MINI SPACE STORY
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Traditional institutions are breaking down around us on a daily basis and therefore it’s natural for us to feel impotent and uncertain in th...
Wednesday, 16 February 2011
♔ SOCIAL MEDIA CASE STUDIES [GB_V27.0]
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State Farm is reaching out to a younger audience on YouTube and Facebook in order to promote Weezer's cover of the brand's classic ...
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