Wednesday, 25 May 2011
SOCIAL MEDIA CASE STUDIES [GB_V41.0]
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TOYOTA is teaming up with Salesforce.com to launch Toyota Friend -- a Twitter-esque private social network for Toyota drivers - The Ne...
Sunday, 22 May 2011
Persuasion Profiling - Ad Profiling Technique
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While the following synopsis is intended to identify a new (online) ad-profiling technique, we find it equally relevant for Facebook adverts...
Thursday, 19 May 2011
'DEVICES ARE GREATER THAN APPS' – THE FUTURE OF MOBILE
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[An exert from Scott Jenson’s “The Coming Zombie Apocalypse”, Design Mind, May 2011] The fundamental paradigm of the mobile phone app is...
Wednesday, 18 May 2011
SOCIAL MEDIA CASE STUDIES [GB_V40.0]
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Axe has created a Facebook application for men that updates their relationship status to appear as if they are dating many women at once -...
Monday, 16 May 2011
The Connected Brand and Real-time Marketing
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The distinct roles played by brands, media and audiences in the marketing relationships of the past are no longer. Today those roles overlap...
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