In our modern marketing paradigm, it’s a given that a message must ‘disrupt’ and break through the noise.  Adding technological innovati...

McDonald's gained 60,000 impressions on Facebook with their digital "Kick the Trash" campaign that let fans envision themse...

The U.S. Labor Department is teaming up with Facebook to form a Social Jobs Partnership that will help connect the jobless with companies...

To be clear, we’ve heard ‘it’ called 360˚, integrated, through-the-line (TTL) marketing and numerous other terms.  Whatever you call ‘...