Coca-Cola is hosting a "Hangout" on Google+ streamed from their Archives storage space for fans to ask questions and m...

Who doesn’t want to shoot an ice cream truck with an M249-SAW machine gun!?  Admittedly this is not a synopsis that we ever expected to ...

If you watch ‘Californication’ or ‘Sex and the City’ for example, characters seem to find sexual partners wherever they turn, f...

Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in o...

During the Super Bowl, Coca-Cola will be live-streaming their polar bear characters' reactions to the game, while simultaneously in...

To drive the highest ROI today, brands really need to entice users across all platforms (i.e. transmedia storytelling).  It's...