Thursday, 15 March 2012

SOCIAL MEDIA CASE STUDIES [GB_V73.0]

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Fanta is experimenting with Facebook's new brand pages by running a contest for fans to find four cartoon characters hidden ...
Friday, 9 March 2012

♔ Social Media Case Studies (GB_V.72)

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Cheez-It is engaging fans with a new promotion that lets them campaign and vote for their favourite flavor of cheese cracker on ...

The Mechanics of Social Change, Invisible Children, and Kony 2012

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The KONY 2012 video has clocked more than 70 million views in only a few days on YouTube (and millions more since appearing on Vi...

Goodbuzz Article Bank – What We’re Reading

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Four Steps to Building a Strategic Communications Capability Marketing in Revolutionary Times Disruptive Innovation Redux Ho...
Thursday, 1 March 2012

(FREE) SOCIAL MONITORING TOOLS

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--> As Radian6's social monitoring package starts (according to their website) at $600/month* to cover only 1 topic profile (see ...
Tuesday, 28 February 2012

✔ COCA-COLA 2020 - FROM CREATIVE TO CONTENT

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Coca-Cola here defines their strategic road map moving forwards.  This a response to the widespread recognit ion in the industry that ...
Saturday, 25 February 2012

♔ Using Social Media To Drive Your Brands Top-line

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Clearly the social media space has inherent potential risks, and seemingly endless potential rewards. Equally clear is that achie...
Friday, 24 February 2012

♔ Social Media Case Studies (GB_V.71)

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Ford promoted their new Fiesta vehicle on Instagram with a seven week contest that highlighted the car's new, high-tech feat...