Wednesday, 20 June 2012

✔ The Best Way For Brands To Use Photos And Image-Sharing Social Networks?

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News of Kodak’s demise in January saw even the most dispassionate publications turn to the warm filters of nostalgia to cover the...
Tuesday, 19 June 2012

✔ Getting Creative With Your Mobile Campaigns

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It is often said that a mobile screen is too small to be worth spending advertising budget on. But it's not about absolute size, it...

✔ Brand Purpose, Earned Business, and Post-Commercialism

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Why Purpose and Earned Business are set to become central to marketing over the next couple of years   Tec...
Wednesday, 6 June 2012

The Neuroscience of High-fat, High-Calorie Foods

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Tuesday, 5 June 2012

Unlocking the Real Potential of Social Video

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Guaranteeing that adverts and creative campaigns translate to the social web is a growing consideration for brands that want to f...
Monday, 4 June 2012

Microsoft (UK) "Training with David Brent"

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Wednesday, 30 May 2012

VISA's 'Social-by-Design' Campaign

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After 25 years as a sponsor of the Olympics, coming up with a first can be difficult.  But longtime advertiser Visa is going for ...
Monday, 28 May 2012

SOCIAL MEDIA CASE STUDIES [GB_V77.0]

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Peugeot is finding success in growing their social media fanbase by connecting their new Pinterest activity to their already-est...
Wednesday, 16 May 2012

SOCIAL MEDIA CASE STUDIES [GB_V76.0]

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American Express' outline how they are marketing to fans using Facebook, Foursquare, and Twitter -   Ad Age CBS has la...