Goodbuzz
Thursday, 19 July 2012

✔ SOCIAL MEDIA CASE STUDIES [GB_V80]

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Hertz' s most recent Facebook campaign brought 145,000 interactions and 800 new likes in the first week and won them Travel ...
Wednesday, 18 July 2012

✔ Characteristics of Highly Persuasive Brand Stories

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Compared to convincing a jury in a courtroom of something, car salespeople have it easy – as they control the environment and have the u...
Monday, 9 July 2012

✔ TOP TEN WAYS TO OPTIMIZE YOUR WEBSITE USING KEYWORDS

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Here are our tried and true methods for achieving highest keyword ranking on search engines: Use your chosen keywords often (bu...
Tuesday, 3 July 2012

✔ Understanding Fan Participation On Brand-run Social Properties

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For any conversation to be a success, you need some understanding of the people taking part. In social media, the majority of con...
Wednesday, 20 June 2012

✔ The Best Way For Brands To Use Photos And Image-Sharing Social Networks?

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News of Kodak’s demise in January saw even the most dispassionate publications turn to the warm filters of nostalgia to cover the...
Tuesday, 19 June 2012

✔ Getting Creative With Your Mobile Campaigns

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It is often said that a mobile screen is too small to be worth spending advertising budget on. But it's not about absolute size, it...

✔ Brand Purpose, Earned Business, and Post-Commercialism

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Why Purpose and Earned Business are set to become central to marketing over the next couple of years   Tec...
Wednesday, 6 June 2012

The Neuroscience of High-fat, High-Calorie Foods

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Tuesday, 5 June 2012

Unlocking the Real Potential of Social Video

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Guaranteeing that adverts and creative campaigns translate to the social web is a growing consideration for brands that want to f...
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