Wednesday, 26 September 2012

✔ Social Media as Agent of Change (and the demise of Twitter's credibility)

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Democratic?   Think again.   The latest Twitter policy notes copyright take-down requests. Twitter is now...
Tuesday, 28 August 2012

✔ Top Viral Video Lessons for Brands from the London 2012 Olympics

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London 2012 was a golden opportunity for brands to create viral video content to amplify their message at a moment when the enti...
Tuesday, 21 August 2012

✔ Why Successful Retail Is Sticky Retail?

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In a recent European shopper study we found 65% of shoppers in specialty high street stores in Italy left the store prematurely...
Monday, 20 August 2012

✔ How to select a Search Engine Optimization (SEO) partner?

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For many businesses, hiring an agency to assist with Search Engine Optimization (SEO) represents the perfect balance between get...
Wednesday, 1 August 2012

✔ TOSHIBA and INTEL ‘s “The Beauty Inside” Social Media-driven Movie

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Last summer, Toshiba and Intel  released a series of promotional videos together called “The Inside Experience,” in which the plot wa...
Friday, 27 July 2012

✔ ❤ POV on Brands

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Thursday, 19 July 2012

✔ SOCIAL MEDIA CASE STUDIES [GB_V80]

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Hertz' s most recent Facebook campaign brought 145,000 interactions and 800 new likes in the first week and won them Travel ...
Wednesday, 18 July 2012

✔ Characteristics of Highly Persuasive Brand Stories

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Compared to convincing a jury in a courtroom of something, car salespeople have it easy – as they control the environment and have the u...