Friday, 2 November 2012

SHIFTING POWER: THE SOCIAL CUSTOMER AND BRANDS (AND WHAT IT MEANS FOR YOU)

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Fifteen years ago, if you were looking for a car, your first stop may have been the right-bottom corner of the grocery...
Thursday, 1 November 2012

♔ SOCIAL MEDIA CASE STUDIES [GB_V81]

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Target launched an interactive short film that allows viewers to purchase merchandise by clicking on the video and sha...
Wednesday, 31 October 2012

♔ Seven Secrets to Optimizing Your Facebook Page

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Facebook changes features and functionality on what seems like a weekly basis, so it can be difficult to keep up with what’s new.  ...
Friday, 19 October 2012

♔ THE END OF FACEBOOK (AS YOU KNOW IT) | 2004-2012

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--> Do you remember when you first used Facebook?  Think back if you will to those pre-IPO days when you (the empowered user,) could ...
Monday, 15 October 2012

♔ Five Easy Ways to Boost your Facebook Privacy

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Wednesday, 26 September 2012

✔ Social Media as Agent of Change (and the demise of Twitter's credibility)

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Democratic?   Think again.   The latest Twitter policy notes copyright take-down requests. Twitter is now...
Tuesday, 28 August 2012

✔ Top Viral Video Lessons for Brands from the London 2012 Olympics

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London 2012 was a golden opportunity for brands to create viral video content to amplify their message at a moment when the enti...
Tuesday, 21 August 2012

✔ Why Successful Retail Is Sticky Retail?

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In a recent European shopper study we found 65% of shoppers in specialty high street stores in Italy left the store prematurely...
Monday, 20 August 2012

✔ How to select a Search Engine Optimization (SEO) partner?

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For many businesses, hiring an agency to assist with Search Engine Optimization (SEO) represents the perfect balance between get...