Wednesday, 4 June 2014

Understanding 'Pain Point' Positioning

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In our modern era of information overload, consumers are only able to accept and absorb messages consistent with prior...
Saturday, 17 May 2014

The Undeniable Value Of Branded Utility

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Smart brands today recognize the power of BRANDED UTILITY - giving consumers something they actually need without dema...
Friday, 16 May 2014

Connect - Cultivate - Convert | A Model For The New Marketing Paradigm

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Connect Cultivate Convert   This deck reflects an attempt to present a simple to consume and communicate model of how to approach th...
Wednesday, 26 February 2014

Who is Goodbuzz?

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FIGHTING FOR AUDIENCE PASSION AND LOYALTY IN A FRAGMENTED LANDSCAPE OF DISTRIBUTION OPTIONS.   Goodbuzz Inc. is an independently own...
Wednesday, 18 December 2013

KRISPY KREME'S "DOUGHNUTS ARE BAD FOR YOU" AD

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Copywriting is writing copy (text) for the purpose of advertising or marketing and is intended to influence beliefs.   Some of it is great,...
Monday, 16 December 2013

Nike's Emotional Branding Wins Hearts

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We are surrounded with so much information today it's a miracle that any messages break through, but Nike's strategy (v...
Tuesday, 3 December 2013

The Society of Digital Agencies Report | Volume 2_ 2013

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The SoDA Report (Volume 2, 2013) from SoDA
Thursday, 13 June 2013

May 2013 Social Media Report: Facebook Pages in Canada

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Monday, 10 June 2013

Top 10 Ways To Improve Digital Experiences

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Before jumping in with fixes, companies must determine the best opportunities To find improvement opportunities that...
Tuesday, 21 May 2013

Relentlessly Relevant Brands And Building Positive Customer Sentiment

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Coinciding with the release of Millward Brown's BrandZ Ranking of the “100 Most Valuable Global Brands”, Peter Wal...