Tuesday, 25 November 2014
The State of Digital Marketing In 2015 - Trends and Analysis
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It’s clear that we live in a fast moving, hyper-transparent and digitized age. On all levels. Rapid change is the key defining r...
Thursday, 16 October 2014
The Trials And Tribulations of Marketing Alcohol
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The global alcoholic drinks industry is expected to exceed $1 trillion in 2014, according to MarketLine. Market volu...
Tuesday, 30 September 2014
A Brief History Of Social Media
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For those of you living in a cave, SOCIAL MEDIA are Internet sites where people interact freely, sharing and discussing information about ...
Wednesday, 4 June 2014
Understanding 'Pain Point' Positioning
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In our modern era of information overload, consumers are only able to accept and absorb messages consistent with prior...
Saturday, 17 May 2014
The Undeniable Value Of Branded Utility
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Smart brands today recognize the power of BRANDED UTILITY - giving consumers something they actually need without dema...
Friday, 16 May 2014
Connect - Cultivate - Convert | A Model For The New Marketing Paradigm
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Connect Cultivate Convert This deck reflects an attempt to present a simple to consume and communicate model of how to approach th...
Wednesday, 26 February 2014
Who is Goodbuzz?
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FIGHTING FOR AUDIENCE PASSION AND LOYALTY IN A FRAGMENTED LANDSCAPE OF DISTRIBUTION OPTIONS. Goodbuzz Inc. is an independently own...
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