No matter what market you’re in, authenticity as a brand attribute is nothing new. But until the past years, it has been only one of a set ...

One of the first big brands in the world to wholeheartedly embrace chatbots was KLM, the national Dutch airline, which i...

As we are sure you’re aware, consumers have become increasingly connected and data-driven. They use the Internet to research and buy prod...

We've all heard by now that companies are using artificial intelligence to streamline the ...

Pepsi ’s Kendall Jenner advert was a car wreck, but its social conscience insight was sound. That insight is that lifestyles ar...

Consumers are more suspicious of companies than ever. Edelman ’s 2017 Trust Barometer found that faith in the big four institutions – go...

The power of controversy is unquestionable. Controversy attracts attention. Even those with opposing views will share a controversial...

Today, the term “media” can mean different things to different people.  Ultimately, however, media is mass communication regarde...