There is a four-step ‘habit loop’ that underlies all of human behaviour: cue, craving, response, and reward. When repea...

No matter what market you’re in, authenticity as a brand attribute is nothing new. But until the past years, it has been only one of a set ...

One of the first big brands in the world to wholeheartedly embrace chatbots was KLM, the national Dutch airline, which i...

As we are sure you’re aware, consumers have become increasingly connected and data-driven. They use the Internet to research and buy prod...

We've all heard by now that companies are using artificial intelligence to streamline the ...