Monday, 15 July 2019
BRANDED BREAKTHROUGH - NOT ALL ADS ARE CREATED EQUAL
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The best ads are enjoyable. They educate, entertaining, and inspire. They are memorable, capture our attention, and connect with the consume...
Monday, 1 July 2019
How To Tell Stories Using Data And Statistics
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SUMMARY Details how to use data and statistics in story telling by providing six golden rules for success. · ...
Friday, 21 June 2019
HOW TO USE THE B=MAT MODEL FOR BEHAVIOURAL CHANGE
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OVERVIEW Behavioural change is one of the ‘holy grails’ for any marketer. Effective strategies for getting consumers to start, stop or ...
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