Monday, 7 October 2019
THE CONSUMER-CENTRIC BRAND EXPERIENCE
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Everyone understands that the experience needs to be consumer-centric’ today. Experience is any sensory, mental or em...
Thursday, 3 October 2019
WHAT MAKES A GREAT AD?
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What makes a great ad? Ensuring the creative idea drives the attention, tells the brand story, communicates the main ...
Wednesday, 4 September 2019
THE QUEST FOR THE NEXT BIG IDEA
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What a BIG IDEA is not? It’s not a TV script. It’s not a key visual. It’s not an iPhone app. It’s not a QR code. It’s not a Facebook app....
Monday, 2 September 2019
NEUROSCIENCE AND RETHINKING MESSAGING
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Neuroscience teaches us that memories don’t exist whole but as little bytes of sensory impulses that need reconstruction. Don’t make that...
Sunday, 1 September 2019
A GLOSSARY OF KEY BRAND ARCHITECTURE TERMS
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* Note: This list is not comprehensive. - - - - - - - - - - - - - - - - - - - - - - - - - - - Brand architectu...
Monday, 15 July 2019
BRANDED BREAKTHROUGH - NOT ALL ADS ARE CREATED EQUAL
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The best ads are enjoyable. They educate, entertaining, and inspire. They are memorable, capture our attention, and connect with the consume...
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