Le Bar Guide fuses the real-world view of the consumer’s immediate surroundings in augmented reality, providing a guide to bar locations. When the iPhone is held vertically, Le Bar Guide shows profiles of bars in the consumer’s immediate vicinity. The profiles are overlaid on the street view from their location. Consumers can hold the phone with the camera pointing at the ground and the application will show arrows pointing the consumer in the direction of nearby bars.
This social application also importantly features user-generated content. Consumers can rate bars according to the menu, atmosphere, other clients and the service. The application also has a section for comments about locations for other Le Bar Guide users.