Chrysler explains how they used a storytelling video series
on Facebook to get younger audiences interested in their Fiat brand - MediaPost
Amazon is teaming up with Jib-Jab to offer personalized video gift cards that customers
can send to their friends via Facebook, Twitter, Pinterest, or email - PSFK
To promote their new
Cheddar Bacon Onion burger, McDonald's
is adding a daily dose of bacon to their Twitter feed with graphics of bacon
replacing everyday objects - The
Huffington Post
Revlon describe how real-time data influences her social
media strategies - Chief
Marketer
Toys
"R" Us has launched a news
network across Facebook, Twitter, and YouTube with kid "anchors"
giving parents clues for what toys will be popular this holiday season - Ragan
American
Airlines has upgraded their iPad app
to include a trivia game that passengers can play against each other while in
flight. Each week the top players
will be featured on their Facebook leaderboard for a chance to win extra bonus
miles - Brandchannel
Alfred
Dunhill has created a stop-motion film
using a Facebook photo album with 200 photos from their recent vintage-car race
in Japan - Adweek
FedEx has launched an app that allows customers to
select shipping recipients from their Facebook friends list and post an alert
to their friends' timelines - The Next Web
Callaway is creating buzz around their new high-tech driver
by slowly unveiling different features on Twitter when fans use the hashtag
#LongestDriverInGolf - MyGolfSpy
Ben
& Jerry's is turning their fans'
Instagram pictures into ads that will be featured in their local neighborhoods
- PC Mag
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