♔ Social Media Case Studies (GB_V.67)

Budweiser, Old Spice, Pizza Hut, and more demonstrate qualities of successful social media viral sweepstakes -  Social Media Examiner

During the Presidential campaign, NBC is using Foursquare to track check-ins from the candidates and their teams -  Lost Remote

GE, Lands' End, and Rolling Stone are exploring beyond traditional Facebook marketing and connecting with fans using Instagram, Pinterest, and Spotify -  Promo Magazine

Jeep's 'Jeep-in' Promotion - Using geolocalization, Leo Burnett (Warsaw) created an interactive game for Jeep in Poland, encouraging players to hunt for rewards in remote places and check in, or 'Jeep in', for a chance to win a Jeep Grand Cherokee – Video

Coca-Cola share how they monitored conversations about their brand on a global scale across the web -  Vimeo 

'Slavery Footprint' (by our friends at mtzhf.com) guides users through an 11-question survey to unveil the truth about forced labor. It was entirely created in HTML5 to be platform agnostic (and integrates seamlessly with Facebook and Twitter) – Website

Using the new Pinned Tweets feature, Dell, GE, and Intel featured videos on their Twitter stream that appealed to their BtoB customers -  Social Media B2B

Warner Bros. is launching a new social media site called "Out My Window" that will focus on photo sharing through various platforms -  Simply Zesty

Toyota is giving fans the chance to record personalized music videos which will then be performed by cartoon rappers on Facebook and YouTube -  PSFK

Lucasfilm's forthcoming movie ‘Red Tails’ website (by Dojo) lets you dogfight with a P-51 fighter. You can also enhance (and personalize) your experience by logging on using Facebook Connect – Website

Scandinavian Airlines: QR Code Video Offers - 'Couple Up to Buckle Up' (by Crispin Porter + Bogusky) therefore requires two QR codes to redeem the special offer via YouTube – Video

Schweppes ‘Unexpected Future’ (via Red Urban, Amsterdam) is the latest brand to leverage the Facebook Timeline. The app takes you on a trip through your 'unexpected future' - revealing what could happen in your career, romance and more – Facebook

To drive traffic to Daffy's in New York City's Times Square outlet, a Times Square staple from its more sordid days was brought back – ‘The Peep Show’. A 3-D holographic model strips down – up to 80% off her clothing - while an accompanying neon sign keeps pace with each percentage-off increment – Video

After being deadlocked over the extension of a payroll tax cut, the White House turned to Twitter to gain public support -  The Realtime Report

GM, Zipcar, and Toyota are using social media in unique ways to engage with the next generation of auto customers -  ClickZ

Hershey's three pillars of Facebook engagement - Awareness, content, and agility are crucial to getting Facebook users to check out your brand or, in Hershey's case, brands – Article

 

In anticipation of the upcoming Grammys, PepsiCo and Pandora have teamed up to make a mixtape for fans to share online -  Giant Step
 

A QB telepresence robot that allows you to roam the halls of your empire and bark orders - no matter where you are!? Awesome. The self-balancing robot is controlled from a web interface and runs about $15,000 - Website

Want to build a brand that stands the test of time?  Take a page from organized religion. Notable brands and religions have a lot more in common then you’d think – Article

Need to send someone a password or a private link but don't want to have copies of it lingering around? This 'Share a Secret' website lets you create a one-time link that self-destructs after a single use - Website 

Twine lets you listen to your world - A cool new product from Supermechanical connects to your stuff -- refrigerators, car doors, whatever -- so they can communicate with you. Twine is a wireless module that connects to the internet. It comes built in with two sensors (temperature and speed) but you have the opportunity to add more. You set rules to trigger messages - Video 

Sam Adams is letting Facebook fans created their own brew in a crowdsourcing experiment, with an app called the CrowdCraft project. Facebook fans can help determine its color, clarity, body, hops and malt - those with the most votes will be incorporated into the beer, to be brewed next month – Facebook App 

MINI's live streaming ‘social’ installation (by TBWA) at the Brussels Motor Show featured a MINI ‘Countryman’ perched on a slope, suspended only by a thick rope. Add a Facebook app where your “Like” triggers a burst of flame on the rope (in real time) - and you’ve got some entertainment (and a chance at setting the actual MINI Countryman.) Love the mechanics - Video 

'On The Brink' mini-documentary discusses the past, present and future of connectivity with some notable speakers.  If you’re wondering where all this tech innovation leads - this is well worth the watch – Video 

The 'Headz Up' Mobile App May Save Your Life - You're part of generation 'connect' - online -all the time, where ever you are. But this connectivity comes at a price. WorldTel's Mobile App sends you real-time instant messages about what's in front of your face – Video (and below)

The Nike+ FuelBand is designed for anyone who wants to be more active. It measures your daily activity and turns it all into NikeFuel - Video 

Rodolfo.se aptly demonstrates how to raise awareness, peak interest and prompt engagement with the 'Air China' brand in Sweden? No small feat I think you'd agree. ;) This is the simple, 'bottom-up' on-premise social activation we love - Video

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