Consumer-goods companies
Mars, Kraft Foods, Anheuser-Busch, Unilever, and Procter and Gamble are using
online ads to drive traffic to their Facebook fan pages - Ad Age
Tesco's latest uses Blippar's Image
Recognition + Augmented Reality (AR) technology to focus greater attention on
their print ads. Whether the execution itself is a real 'wow' or not - we
applaud the attempt to enhance the print experience – Video
TV Networks Showtime, ABC,
Syfy, and CBS are promoting their fall shows using online games on Facebook,
Twitter, and iTunes - ClickZ
RNZAF 'Step Up' Challenge
let you Navigate a NH90 helicopter over rural New Zealand. Airlift comms’
supplies to mobile outposts before a storm cell moves in. It's part advergame,
part digital installation and part scale model controlled through the YouTube
game – YouTube
And you thought the only
way to have sex was in person. That's so 2010. Now with Durex's
"Digital Love" website (www.digital-love.org)
you can have as much sex as you’d like using you computer. That’s the premise
behind this clever website (by BUZZMAN TV)
with a number of personalization options (including the ability to prank your
friends) – Website
Looking for a (free) real-time social
media search and analysis tool? Check out http://www.socialmention.com/
This year's PR News
Digital PR Awards winners included General Mills, Discovery Communications,
AT&T, American Heart Association, and more for their fantastic work - PR News
IBM’s 2011 CMO Survey is out with some
interesting results. Everyone
seems to agree that the worlds changed - Survey
Wells Fargo, IBM, and
other banks are using social media to elevate their brand, build communities,
conduct product research, and connect better with their customers - UBM TechWeb
Vodafone's "Buffer Busters" AR Mobile App is equal parts technology, brand, and engagement. There are creatures called Buffer-Monsters. They are known to cause traffic congestions, slow Internet connections, train delays… Buffer-Monsters hide in plain sight, but we haven’t been able to see them before – until now – Case Study
Clorox discuss how they
are empowering their community of consumers to develop ideas and build buzz
around upcoming launches - Vimeo
USA TODAY and Facebook are
teaming up to give fans the ability to choose, rate, and share their favorite
commercials during the Super Bowl - Lost Remote
MGM Resorts is releasing a
social media game similar to Farmville, but with the players acting as casino
moguls, in an effort to attract more online gamblers to their Vegas casinos - The Wall
Street Journal
Oscar Mayer's ‘Delifresh’
brand has launched a new Hispanic Facebook app that lets fans build their own
sandwich with a personality and share with friends online - Hispanic PR
Blog
With the Olympics less
than a year away, partners such as Samsung, 24 Hour Fitness, and British
Airways are using location-based check-ins, Facebook apps, and blogs to get
fans excited for the 2012 games - The Big Lead
Coca-Cola shares how they
are counting on their fans to spread the love through "dynamic
storytelling" and online sharing - ClickZ
NOTE: For more articles and posts from the last week
please visit us on Twitter @goodbuzz. If
you have info, articles, case studies, or other examples of (TTL) participatory
marketing bliss - please feel free to either post via Facebook or send
via e-mail and we’ll take
care of it for you. ;) Please
identify if you find a dead link (as they were all live at the time of this
posting).
