♔ Social Media Case Studies (GB_V.66)

'Look-a-Liker' Facebook App for Stockholm's Globe Arenas - The app (by pool.se) lets you make your own event posters using your friends as the stars – Video

Bud Light is hosting a video submission contest on Facebook to recruit the ultimate fan to be their official Super Bowl XLVI correspondent - Facebook

At the ‘Open’er’ Music Festival (Poland,) Heineken created a new way for people to connect with complete strangers using QR-codes (or ‘U’ codes as dubbed by Heineken). At a designated area, event goers set up, personalized and printed their own QR coded stickers that (when scanned) would connect strangers to hopefully start a conversation – Video

Citibank has released a new application that lets their reward members share points with their Facebook friends - ZDNet

Domino's has unveiled Augmented Reality (#AR) billboards in the UK (via Blippar) that allow users to order straight from the billboard using their mobile phone. Consumers scan the posters placed at over 6,000 sites across the UK and download the app – Photo at left.

Marketing to Moms in 2012 - Moms have been in the spotlight in 2011 and that trend will continue in 2012. Their influence over an estimated $2.4 trillion in household spending will continue to make them the focus of brands for some time to come - Predictions

YouTube, MTV, Coca-Cola, Starbucks, and Disney were among the topped-ranked brands with the best relationship quality on Facebook, despite having fewer likes than other brands - Ad Age

Think out of the box. Challenge convention. Imagine how many ways you can use Facebook's API to create unique, memorable experiences. In this case, virtual Russian Roulette using Facebook (compliments of Miami Ad School) – Video

Russian Facebook Roulette

KNGF Maps | The Royal Dutch Guide Dog Foundation – Here’s Unique interactive campaign by The Royal Dutch Guide Dog Foundation, with the help of the Google Maps API – Website

IBM share how they are using their internal community -- IBM Connections -- to empower employees with social capabilities and a social media mindset - UBM TechWeb

Twitter Tactics Redux (for those only interested in aggregating numbers) – Article

During their "Get Dunk'd" campaign, Dunkin' Donuts is launching social promotions to get fans chatting about the brand on Facebook and Twitter - DMNews

The Orville Redenbacher brand is using a new augmented reality game to create awareness around their health advantages to Facebooking moms - ClickZ

Expedia is making connections with bloggers as a first step in creating an online travel marketplace driven by social networks - Business Week

Volkswagen is promoting its full range of vehicles in daily newspapers via augmented reality (#AR) print ads that let consumers explore model features and even book a test drive with one touch – Overview

“Crash Corsage” collects data from the open directories of wedding website providers, creating a filtered list of happy unions nearby. Then, it arranges info like what you should wear, salient details about the couple and anything else you may need to know to crash a wedding successfully - Overview

Mountain Dew is offering their Facebook fans customizable art for their new Timeline cover photos - All Facebook

Georgia-Pacific (tissue, packaging, paper, pulp, and building products) shared how they got great results by using a slow and steady approach to social media - Vimeo

Crown Royal's 'Society of the Crown' - A brand’s 'badge' (as many of you know) is largely based on the identity and imagery that consumers freely and naturally associate with it. Here's an excellent overview of how Crown Royal attempts to do this using digital –Video

'Brand as Badge' – The Scion Art Case Study - Scion champions and supports independent artistic expression with a permanent gallery in Los Angeles, an annual art tour across the U.S., monthly gallery sponsorships, custom artist created cars, and other activities that reinforce the brands core values and defines it’s constituents – Article

This past Christmas, Canadian Tire lit up 3,000 Christmas tree lights using fans' holiday messages in blog posts, news media, social networks, and their website. The brightness and color of the lights depended on the source and quantity of the messages shared online - PSFK

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