NFL PLAYERS ASSOCIATION (NFLPA) EXPANDS SMS MICROBLOGGING PLATFORM

The NFL Players Association has agreed to expand the number of National Football League players featured on MogoTXT Inc.’s text-messaging platform.

The deal is designed to position NFL stars to benefit from the emergence of social networking and mobile media. Marques Colston, Percy Harvin, Pierre Thomas, Erik Coleman, Chris Cooley, Jay Feely, Lance Moore, Steve Slaton and Ian Johnson have joined Terrell Owens, Santonio Holmes and other NFL personalities on the MogoTXT platform.  Representing more than 1,800 active and many retired NFL players, the NFL Players Association markets players as personalities, as well as professional athletes.

Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between the NFLPA and the NFL, NFLplayers.com, the company’s official Web site, is part of the part of the NFL Internet Network.

Each year NFLPA negotiates and facilitates marketing opportunities for players.  NFLPA activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and the Internet. 

MogoTXT is a mobile messaging company focused on delivering immersive and entertaining mobile experiences for its users.

In addition to offering its mobile and online services in the United States and China, MogoTXT provides a platform for sports stars and other celebrities send a single text message to automatically update all of their fans on MogoTXT, Twitter, Facebook, MySpace and other Web sites.

By enabling athletes and celebrities to connect with their fans regardless of where they are, MogoTXT helps aggregate dispersed fans into larger audiences for marketing and other monetization purposes.

Under the new partnership, MogoTXT, the NFL Players Association and participating NFL stars will share revenues generated from content created by the SMS microblogging platform.

MogoTXT, the NFL Players Association and participating stars will also donate a significant portion of the revenues to selected charities, including charitable initiatives sponsored or supported by the NFL Players Association and participating NFL stars.

The new partnership has enabled the following NFL players to join MogoTXT’s growing roster of NFL and NBA sports personalities:
Erik Coleman, safety, Atlanta Falcons
Marques Colston, wide receiver, New Orleans Saints
Lance Moore, wide receiver, New Orleans Saints
Pierre Thomas, running back, New Orleans Saints
Chris Cooley, tight end, Washington Redskins 
Jay Feely, placekicker, New York Jets
Percy Harvin, wide receiver, Minnesota Vikings
Ian Johnson, running back, Minnesota Vikings
Steve Slaton, running back, Houston Texans

MogoTXT has also added a new group-texting channel to its service that enables fans to see the back-and-forth text-message conversations among Marques Colston, Lance Moore and Pierre Thomas as New Orleans enjoys an undefeated season and proceeds to the NFL playoffs.  Sports fans in the U.S. can join any or all of MogoTXT’s public texting groups for free by signing up at http://www.mogotxt.com.

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GOODBUZZ™ JOINS Society of Digital Agencies (SODA)

‘JERSEY BOYS’ LEVERAGE MOBILE + SOCIAL MEDIA

Jersey Boys is a documentary-style musical based on the lives of one of the most successful 1960s rock‘n’roll groups, the Four Seasons.  The musical opened on Broadway in 2005 and won four 2006 Tony Awards. The show has had a North American National tour, along with productions in various U.S. cities including Las Vegas, the West End in London and Melbourne, Australia.

Jersey Boys marketing activities targeted visitors to Las Vegas, Nevada—specifically people who were in Las Vegas, but had a home town outside of the Las Vegas area. They were given a special offer to encourage them to buy tickets to the show. Redemption rates for the promotion exceeded two percent.

“Jersey Boys wanted to target visitors to Las Vegas to invite them to watch the show,” Mr. Linner said. “The campaign ran across SMS, mobile Web and in-app ad units.

“The campaign was focused on delivering real-world interactions, rather than interactions on the mobile handset,” he said.

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CHEVY GETS SOCIAL

Chevrolet, also known as Chevy, is a brand of automobile produced by General Motors Co. It is also General Motors' highest-selling brand. In North America, the Chevrolet brand offers a full range of automobiles, from subcompact cars to medium-duty commercial trucks.

Chevrolet targeted ads to people within three miles of a dealership on Saturday or Sunday afternoons. Chevrolet saw response rates between one percent and two percent based on the number of people who visited the dealership.

“Chevrolet wanted to drive people into its dealerships,” Mr. Linner said. “We have run different campaigns offering various incentives—free oil changes, a $25 gift card when you take a test drive, etcetera.

“The Campaign ran across mobile Web, SMS and in-app,” he said. “Each campaign was geotargeted to dealerships and time targeted to the most relevant day-parts.”

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JACK-IN-THE-BOX DRIVES CUSTOMER INTERACTIONS VIA SOCIAL NETWORK

Jack in the Box is an American fast-food restaurant headquartered in San Diego, CA. In total, the chain has 2,100 locations, primarily serving the West Coast of the United States.  Most of the outlets are in California (900), followed by Texas (560), Arizona (165) and Washington (132). The company also operates the Qdoba Mexican Grill chain.

Jack in the Box targeted ads to people within two miles of restaurants in the week following the launch of smoothies in each restaurant.  The smoothies launched in different places at different times, so the campaign staggered the ad campaign location by location. The campaign offered users an SMS coupon for a free smoothie.

“Jack in the Box was launching different menu items at different restaurants over a rolling time period,” Mr. Linner said. “As each restaurant launched the new menu items, we ran geotargeted campaigns to invite people into the restaurants. “The campaign used both SMS and mobile Web,” he said.

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NEWS UPDATE: GOODBUZZ™ EXPANDS SERVICES