Inspired by the "I
wanna have a sleepover in IKEA" Facebook group started by fans, IKEA
invited 100 random Facebook fans to spend a night in their store -- complete
with pajamas, manicures, massages, and more - PSFK
Chevrolet took over
Hollywood Boulevard last week - re-creating a giant, 3D version of the
old-school claw game. People could use a foot-pedal and gear-knob to control
the 'claw' in real time to win a 2012 Chevy Sonic or other prizes - Video
Here's the latest 2012
Social Media numbers (from Mediabistro.) Who knew 56% of consumers are more
likely to recommend a brand after becoming a fan on Facebook? ;) - Infographic
The American Cancer
Society discuss how they are using social media to drive thought leadership,
awareness, and lead generation - Social Media
Today
The Los Angeles Kings are
rewarding fan engagement on their website with a gamification program that
awards users virtual badges and trophies based on site participation - MarketWatch
Jell-O Facial
Recognition Adult Sampling Machine – Strategically positioned in
Chicago’s Shedd Aquarium, the initiative (by Crispin
Porter + Bogusky) offers a clever way to engage both children and
their parents - Video or Below.
Adobe used their
"Imagination Challenge" to encourage students to submit and share
their original digital artwork for a chance to win national recognition and
other prizes - Adobe Blog
After a video of a
delivery guy's indecent behavior went public, FedEx demonstrates the right way
to go about handling the PR crisis by responding immediately - Inc.
Social games influence
consumer behavior and purchases. In fact, the largest group of social gamers is
women between the ages of 35 and 44, the second largest is women between 18 and
34. Men make up the third largest group. So how are retailers capitalizing upon
this? - Article
Krispy Kreme has launched
a "Hot Light" app that connects to nearby restaurants and notifies
customers via Twitter or mobile device when donuts are fresh out of the oven - MediaPost
This 'Talking Tags'
promotion, for example, by American
Express (AU) lets users decide whether a Christmas gift recipient
has been naughty or nice, select an appropriate message and add a little fun to
the experience via linked QR Code. Go to http://talkingtags.com.au/
to try it out - Video
Hyundai has teamed up with
The Recording Academy to produce the Re:Generation Music Project that gives
fans access to music and video content through social media - Popsop
To build interest in their
'Veloster' model, Hyundai created the world’s largest iPhone controlled racing
game in New York’s Times Square. Users download an app to control the 'Veloster'
on a giant digital billboard - Video
Google, Nike, Motorola,
and Ford were among the top-ranked viral Fortune 500 brands of 2011 - AdWeek
Christmas is officially
over - which means it's time for some New Year's Resolutions! The
'Resolutionizer' (From Bartle Bogle
Hegarty NY) lets you suggest resolutions for your Facebook friends –
Website
Here's another along
similar lines from BBDO (Denmark) - http://whatthefuckismynewyearresolution.com/
This year, Cigna is
inviting their members to do away with New Year's Resolutions and share what is
already making them happy on their Facebook page - Creativity
Check out Social Control's latest
Facebook app to promote the Ford Motor
Company's ‘Focus’ Electric model – Case Study
Boeing shared how they
used social media to maximize their presence during the Paris Air Show - Vimeo
NOTE: FOR MORE ARTICLES AND POSTS FROM THE LAST WEEK PLEASE VISIT US ON TWITTER @GOODBUZZ. IF YOU HAVE INFO, ARTICLES, CASE STUDIES, OR OTHER EXAMPLES OF (TTL) PARTICIPATORY MARKETING BLISS - PLEASE FEEL FREE TO EITHER POST VIA FACEBOOK OR SEND VIA E-MAIL AND WE’LL TAKE CARE OF IT FOR YOU. ;) PLEASE IDENTIFY IF YOU FIND A DEAD LINK (AS THEY WERE ALL LIVE AT THE TIME OF THIS POSTING)
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