♔ SOCIAL MEDIA CASE STUDIES [GB_V85]

Nike has created a Facebook app that converts Nike+ and Fuelband data into energy for your character in their new NikeFuel Missions game.  -  PSFK

To promote their new eyewear, TOMS is letting visitors virtually try on their sunglasses and post snapshots of themselves on Facebook.  -  TOMS

T-Mobile is surprising fans by touring the country with their Unlimited Cheer Team. They'll announce their locations via Foursquare and other social media channels, and the first customer to check-in will win prizes.  -  About Foursquare

Contagious finds and filters the most innovative exercises in branding, technology and pop culture. Once a year they wrap up all the highlights and deliver their Annual “Most Contagious” Report (www.mostcontagious.com/2012).

With the help of Jimmy Fallon, Ford is writing a Super Bowl ad for their new Lincoln Motor brand based on fans' tweets.  -  TechCrunch

Pernod Ricard -- parent company to brands like Kahlua, Jameson, and more -- explains why they use a social intranet to crowdsource ideas from all 18,000 of their employees.  -  MarketingWeek

From ‘Social TV’ to ‘Real-time Optimization’ to the ‘Emergence of Mobile Remotes’ - here are the hottest Digital and Media Trends for 2013 (compliments of Millward Brown) - Report

On #GlobalDominosDay, Domino's Facebook pages around the world offered the same pizza deal internationally for one day.  -  Brandchannel

Heineken is celebrating their 140th birthday by showcasing fans' Facebook wall posts on the actual wall of their Amsterdam brewery using a light show made of 5,000 Heineken bottles.  -  Creative Boom

There's been an explosion of collaborative consumption -- web-powered sharing of cars, apartments, skills, and more. Rachel Botsman explores the currency that makes systems like Airbnb and Taskrabbit work: trust, influence, and what she calls "reputation capital."

Petco is playing Santa this season by granting pets' holiday wishes when their owners tweet using the #DearPetco hashtag.  -  The Petco Scoop

In celebration of reaching 100,000 Facebook fans, Pizza Hut gave away 110 bottles of their novelty perfume, Eau de Pizza Hut.  -  Adweek

Puma is asking fans to take pictures of their shoes when they travel to share on Instagram, Facebook, and their website for a chance to win weekly prizes.  -  Puma

  

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♔ THE UNITED NATIONS, CHOLERA, AND EFFECTING GLOBAL CHANGE

Certainly we all understand that if we’re “not part of the solution, that we may be a part of the problem.”  Of course we all do what we can, where we can, to elevate the status of human suffering and dignity.  But do you really think that you can change the world?  Or do you believe the system is just too big, and the entities just too entrenched to be changed?  How much impact can you really have?   A lot more then you probably think.

On Tuesday, 12 January 2010, an earthquake more powerful then an atomic bomb hit Haiti.  (For a look at the state of Haiti post-earthquake click here.) The following months brought charities, NPO’s, and United Nation’s soldiers, staff, and supplies from around the world to assist in rebuilding the country.  

The UN soldiers however also unwittingly brought Cholera; an infection of the small intestine caused by the bacterium Vibrio cholerae. The bacterium releases a toxin that causes increased release of water from cells in the intestines, which produces severe diarrhea and left untreated causes death from dehydration via severe diarrhea.  Cholera occurs and spreads most readily in places with poor sanitation, crowding, war, and famine. Cholera has killed at least 7,759 people to date in Haiti since the outbreak started in October 2010.

Certainly there are many, many entities and interests involved in rebuilding Haiti and also in helping the Haitian people hold the United Nations (UN) responsible for what they had done.  In this specific effort however I want to congratulate two people - Bryn Mooser and David Darg.  They launched www.undeny.org and produced a documentary film called “Baseball In The Time of Cholera,” that told the UN/Cholera story (via Ryot Films) through the eyes of Haitian teenager Joseph Alvyns and his engagement with the Tabare Tigers (Haiti's first little league team started by Bryn Mooser and David Darg in Port-au-Prince.) 

After a significant amount of work, exhaustive Film Festival screenings, interviews, and meetings in Washington (and around the world,) the United Nations Secretary-General Ban Ki-moon finally announced today that a US$2.27 billion initiative would be established to help eradicate cholera in Haiti.  Note that the UN explicitly refused to do this only a year ago.  

Today (12/12/12) it was announced that bilateral and multilateral donors have additionally committed US $215 million (and the UN has committed another US$23.5 million for the initiative,) which will mostly focus on improving clean water and sanitation infrastructure in Haiti.

Ultimately the resolve and indignant spirit of two people (Bryn Mooser and David Darg) that were committed to justice and dignity for the Haitian people won the day.  

So, for all those of you who think the system is simply too big to be changed.  For all of you who think that you’re only one tiny voice in a vast universe. For those of you naysayers who said it could never be done - today ‘David’ beat ‘Goliath’. My sincere congratulations and respect to both Bryn Mooser and David Darg, you have elevated the human condition.   

I am very, very proud to know you both.