Vodaphone works with Tweetminster to create a real time festival news site. Vodaphone in the UK has joined up with political Twitter platform Tweetminster to launch Tweetfields - Site
Coca-Cola Music - Coke teams up with music licensing company to find new talent and further cement its image as a musical brand – Article
Give-a-shit.org: Give a Shit takes an unconventional approach to charity marketing, Give-a-shit.org is asking you not for money, but basically to just give a shit to show you care about various causes – Website
GEICO "Photo Crasher" App lets you choose one of the company's trademark cavemen and place him into your photos - App
Nestle Purina PetCare is inviting Facebook fans to take the DryStep Challenge and test out their new line of training pads - Facebook
SAP share the B2B company's success in building a functional online community - Fast Company
Nestle USA's Butterfinger is building social media buzz with contests on Facebook and Twitter to promote their new comedy-horror internet film directed by Rob Lowe - MediaPost
Virgin America is using social media in creative ways to connect with fans -- including their most recent Twitter scavenger hunt promotion involving San Francisco Giant Brian Wilson's beard - ClickZ
NEW BALANCE's “Urban Dash” iPhone App (developed to promote their flagship store in New York) challenges users to find one of hundreds of virtual batons around New York. The catch? Only 20-30 batons are released daily and (similar to Mini’s ‘Getaway’) if someone get’s close enough to you (when you have a baton), they can take it from you - Video
Aeropostale has launched a new Facebook store to give fans a head start on their back-to-school shopping - Facebook
Did you ever wonder how people actually use QR-codes? According to this Infographic - almost 60% say they are NOT familiar with QR codes at all – Infographic
Luxury brands like Chanel, Bulgari, Diane von Furstenberg, and Gilt Groupe have learned how to engage fans using Facebook commerce while still maintaining their high-class status - Luxury Daily
As a starting point for users thinking about renting, buying, or watching a movie, Warner Bros. is rolling out Flixster Collections -- a social movie portal that gives suggestions and reviews based on what the community has recommended - All Things Digital
Nokia is giving fans on Facebook and Twitter a behind-the-scenes look at the making of their world's largest stop animation film using the N8 phone - Geekologie
Sears share how they use social media to build and scale their fitness community - Vimeo
"You LOL You Lose" is another good example of using facial recognition in a campaign. To prepare customers for its new line of milkshakes, Frijj has launched a website that pits you against the funniest YouTube videos ever. The catch? You laugh, you lose – Website
How technology fuelled, documented and helped clean up after the London Riots – Article – Also how London digital agency Dare created This is our London, a website that pulls together images and social media to show how Londoners have come together for good.
3D PUDDING FACE BILLBOARD -Jell-o erected a billboard to put a smile on people's faces in NYC – Article
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