Clearly the social media
space has inherent potential risks, and seemingly endless potential rewards.
Equally clear is that achieving success is not as simple as most people
originally assumed. Brands must provide audiences today with compelling reasons
to interact with their company and each other. What many social media strategists miss however is the need
to link their efforts to their client’s actual business objectives.
Now don’t get us wrong, we
love new trends and technology, however what is ultimately required to ensure return
on investment is a shift in perspective.
Aligning marketing activities with your brands core business objectives may
mean forgoing a flashy cross-channel marketing initiative and focusing on
initiatives that increase customer demand, sales, prospects, conversions and
market share - - so step away from the Pinterest for a second. ;)
There is a fundamental
difference between planning how a brand talks to customers (traditional brand
planning) and how a brand earns the right to participate with customers (social
brand planning). When we develop and deliver an overarching social strategy and
implementation roadmap, our goal is to fulfill the company’s overall brand,
marketing, and business strategies.
It may be easier to simply
look at the role your brand plays. Instead of thinking of it as a communications tool only,
recast it as a management tool, as well; instead of thinking of yourself as the
CMO, act like the CBO with responsibility for the brand’s implementation across
the organization. Instead of
looking only at marketing metrics as the measure of success, consider employee
engagement and culture strength. Instead
of thinking of brand as a psychological heuristic, reconsider it as a tangible
asset whose growth in value can be financially measured, and can add strength
to the balance sheet.
What do we know? Having designed and deployed well over
100 Facebook experiences, pages, applications, tabs, connect integrations, and
games - Goodbuzz has a rich portfolio of experience creating social applications
and experiences across all major social media platforms. Our programs amplify,
extend, and enhance the core conversations your company is having with your
customer base, achieving engagement with unprecedented reach and scale. Beyond Facebook, we have significant
experience with mobile applications, socially connected microsites and
websites, and inherently social “real world” events.
We have been fortunate
enough to deliver social solutions, drive social brand engagement, and deliver
meaningful social insights for the world’s largest companies and most valuable
brands. What can we do for you? Contact Goodbuzz today to get started.
