To drive the highest ROI today, brands really need to
entice users across all platforms (i.e. transmedia storytelling). It's sound logic as online users have
multiple paths to a brand or product offering today. A good example of this methodology is AKQA's Dance*Cam Mobile App which extends
the Dance Central franchise in a way that's bound to engage new users and
steward them to the franchise - Video
Marriott International, Google, Novo Nordisk, Capital One,
and Intuit are among the top-rated companies that use social media to keep
their employees happy - CNN Money
A hidden camera captures would-be thieves trying to break in.
What better way to prove the strength of 3M glass then to use it as
the only barrier between pedestrians and cold hard cash! From Vancouver, Canada - (See picture
below)
Your inner-nerd will love this. LEGO
have now launched 'ReBrick' - a platform for LEGO lovers to post, share,
recommend (and retweet) their creations online. The tribe now has a permanent
home and the welcome mat is out - Website
IKEA
demonstrated its innovative marketing pedigree (that has helped it become one
of the most famous furniture stores in the world) by building an entire
apartment in a confined space of just 581 square feet in the Auber Metro
Station in Paris. A corresponding Facebook campaign featured a contest where
those who 'liked' the brand had a chance to win an evening in the apartment - Article
Variér
Furniture's Neuromarketing Experiment – Ever wonder what the
intersection of marketing and technology looks like? Here's yet another
break-through experiment (from rock-stars B-Reel) for Scandinavian
furniture brand Varier that creates fabric designs from human brain waves. It
employs three children, ample doses of innovation and Mindwave headsets from
Neurosky. All we can say is 'wow' – Website
A 'Burns' supper is a celebration of the life and poetry of
Robert Burns - Scotland's favourite son. This website (by Scotland.org) let's
you upload your picture and give the 'Address to a Haggis'. It's a simple way
to showcase traditions and export them to the world (just like Scotch) - Website
Ticketmaster is using Facebook's new Open Graph application
to further personalize fans' online social experience - All Things Digital
Consumer
Psychology and Perceived Invulnerability - Often, consumers don’t
buy products because, even though they recognize a risk exists - they don’t
think they will be victims. The belief may be irrational, but most of us
see ourselves as invulnerable – Article
Chobani discuss their best practices for engaging fans on
Pinterest that has led them to become the top yogurt brand on the social
sharing site - Fast Company
GE, Tiffany & Co., Levi's, Marc Jacobs, and Puma are
forging more personal relationships with their customers through photo-sharing
on Instagram - Ad Age
The Girl Guide's "Cookie Locator" app (by Little Brownie
Bakers) uses your geographic location to track and alert you to when and where
cookies will be sold in your hood. Users can also identify their cookie
personality and share it on Facebook and Twitter. There have been 10,000+
downloads so far, but reviews are mixed. Unlike the website, the app doesn't
provide a countdown or date for when all cookie sales begin - App
Certainly anyone can post a hyperlink or product photo. The
attached "Spheres of Social Media Expertise" deconstructs the levels
of engagement - adeptly demonstrating there's a significant gap between simply
'being' in the game and 'winning' the game (see image below)
Wheat Thins is taking their "Do-Minatrix"
character to Facebook and Twitter to coach and inspire fans to achieve their
life goals - MediaPost
Mercedes-Benz is installing Facebook in their cars using a
new in-vehicle telematics system that's designed to locate friends and
businesses for drivers - Reuters
Hershey's share how they juggle all of their brands on social media by sticking to three
key pillars: awareness, content, and agility - Ragan
General Mills' Cheerios brand and Meredith Corp.'s Fitness
magazine have teamed up to create an online weight-loss program that's being
promoted across Facebook and Twitter -
MediaPost
Sam Adams is putting their Facebook fans in charge of
brewing their next beer for SXSW. The beer with the most votes will be created
and sold in select Austin bars during the festival - TNW
Coca-Cola discuss their new Tumblr designed to share happy
content with teen bloggers - ClickZ
