Burberry's CEO talks about why she encourages her employees to be completely
connected in social - Bloomberg
Captial One shares how they experimented with Pinterest for a holiday social media campaign - DMNews
Captial One shares how they experimented with Pinterest for a holiday social media campaign - DMNews
Michael
Kors and Nordstrom are using Facebook Collections to allow their fans
to add products to their wishlist from their tagged pictures - Luxury Daily
Mercedes-Benz is offering fans the chance to become an
ambassador for their new B 250 vehicle when they explain why they deserve to
#BTheFace on Twitter, Facebook, YouTube, Tumblr, and more - Popsop
Pepsi is kicking off a photo contest asking their fans to strike an
iconic Beyonce pose and use the hashtag #PepsiHalftime for a chance to appear
with her during the Super Bowl XLVII Halftime Show - Los Angeles Times
Intuit proved the success of a BtoB social media campaign by combining
mobile training and a social contest to increase their Facebook audience by 22%
- MarketingSherpa
Scott Monty, Global
Head of Social Media at Ford, shares four lessons for storytelling in social media - SmartBrief
Evian is
engaging Facebook fans with a different tip for how to "Live Young"
every day this month in conjunction with their adult-sized playgrounds in
London - Ad Age
Taco
Bell explain why they aren't afraid to
engage out of the ordinary on Facebook and Twitter -- including a most recent
response to a fan's request for a custom swimsuit - CNBC
The U.S. Army is using social media to tell their story and to create
awareness around the commitment of their soldiers, veterans, and their families
- Army Live
Louis Vuitton highlighted
their social media wins for 2012 in this video showing off their Instagram,
Facebook, and other digital campaigns - Brandchannel
Sierra
Mist is promoting a Mixology Facebook
app to help fans find and share drink recipes - Social Media
Examiner
For their "12 Days of
Pinterest" campaign, Petco
encouraged followers to repin their images of pets in holiday attire to win
gift cards for themselves and the animal shelter of their choice - Pinterest
Jack
Daniels, Southern Comfort, Patron, and
more made CMO's Top 5 Holiday Social Media Marketing Campaigns in the liquor
industry - Business 2
Community
Netflix
is planning to add new social features
to their users' accounts that would allow for sharing viewed videos and
recommendations on Facebook - TechCrunch
Jell-O engaged their Twitter fans around the hype of the
Mayan's end-of-the-world prediction by asking them to share what fun things
they would do before the supposed apocalypse using hashtag #funpocalypse - Digiday
Pizza
Hut gave free pizzas to the first 100
people to tweet photos of the lame Christmas presents they received - The
Consumerist
ESPN is
rolling out interactive wallpaper ads that can be shared on Facebook and
Twitter in lieu of traditional banner ads - Adweek
Frito-Lay shares five lessons from their Doritos Super Bowl campaign and consumer-generated marketing in
general - Fast Company
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