♔ Social Media Case Studies [GB_V60.0]

“It is not the strongest of the species that survives, nor the most intelligent.  It is the one that is the most adaptable to change.”  Charles Darwin

During their "12 Days of Giving" campaign on Facebook, Walmart is empowering fans to nominate local nonprofits to receive part of $1.5 million in grants this holiday season - Facebook

After their temporary e-commerce app glitch on Facebook, Heinz quickly responded to some 600 fan responses (both positive and negative), and turned the issue into a successful customer engagement experience - ClickZ

Orangina's "Show Your Originals" app, created by Amsterdam-based KONG, Refunk and Super Social, showed you ten friends who were your "originals" -- those who friended you and wrote on your Wall first. Your top 10 originals could then be saved into an album on Facebook so you can tag them as your first friends - App

This holiday season, Marshalls, T.J. Maxx, and HomeGoods are giving fans the chance to send carolers to their family and friends' houses via ShareACarol.com - GSD&M

Saks Fifth Avenue’s Holiday Light Show 3D video-mapping project is quite unique in that shoppers can scan QR codes on the windows of Saks which saw them redirected to a mobile site where they can watch the projection and find out about Saks - Video

"Virgin Facebook First Times" app lets you pick a friend and then revisit all your first times with that friend: the first photo, the first wall comment, the first event you attended. It then puts it together in a pop-art style graphic that you can post on your wall - App

During their first-ever global social media marathon, Virgin launched a new application that explores your Facebook firsts with friends and lets fans add their own stories to the Virgin company history - About Foursquare

Disney's Augmented Reality (AR) Magic - Stand across from a digital billboard in a specially marked area and an Augmented Reality (#AR) Disney character magically appears and interacts with you on the big screen – Video


Stonyfield and Organic Valley are teaming up for an online organic food awareness campaign that highlights a contest for bloggers about how they bring the joys of organic food into their own kitchen - Celebrate with Organic

GM's “Ride of your Life” let’s users select from 1969 Corvette Stingray, a 1948 Pickup, a 1953 Vette, 1957 Bel Air, a 2010 Camaro Synergy or a 2011 Volt to take a trip down memory lane using Facebook’s API and Google Maps. Take a spin – Website


Here’s McKinsey’s latest research on “How Social Technologies are extending the Organization’– Report 

The ‘Chevy Sonic Adventure’ is a one-day, real world treasure hunt hosted at cities across the US.  Using SCVNGR all locations and challenges are delivered straight to participants cell phones.  As an example of the event in Dallas see Facebook Page.


Even before Timeline rumblings started, the folks at DDB Paris had worked on a Facebook app for Bouygues Telecom, which offered 1,000 limited edition books to fans that would be specially created using Facebook status updates and photos - Video. 






Raytheon has added a social media component to their installation at Epcot that allows kids to design a roller coaster and share the simulated experience with friends online - ClickZ

The U.S. Military's Digital Engagement Team is getting involved in the online conversation to engage militants and peacefully rebut extremists' messages across Twitter, blogs, and online essays - The NY Times

State Farm is promoting an accident-free Thanksgiving with tips on how to safely deep-fry a turkey through the Twitter hashtag #ShatnerFreyersClub, a photo slide show, and a YouTube video featuring William Shatner - YouTube

Starbucks is combining social and mobile marketing to engage fans during the holidays with their new augmented reality app. By scanning their red cups, customers can activate one of five special wintery scenes to share with friends and family online - Digital Buzz Blog

For their two-day Black Friday sales event, Target is letting @ChristmasChamp take over to interact with fans and provide holiday shopping tips on Twitter - PSFK


IKEA's "Catch the Swedish light" Promotion’s clever use of YouTube drives views and interest – Video (as below)

IKEA - Catch the Swedish light from Entries on Vimeo.

Deutsche Post DHL and agency Cosalux took the idea even further with "Social Memories," a campaign that interprets data from users' Facebook activity and memorializes it into a 28-page book filled with insights like, "Word you use most often," and "Most active friends" – website.

Ever wonder how much research goes into a logo redesign?  Check out the Design Brief for the Pepsi Logo Rebrand

Since November 16th, Crispin Porter + Bogusky and Swedish Rock-stars Hyper Island have been working together on the '72 Hours For Peace' project. The collaborative effort aims to create the world’s largest creative commons database of ideas on how to end all major conflict – Website

How Converse got significantly more from their 'Pitch Process' by asking each agency to submit their ideas in the same format (completely unbranded.) In this way there was no perceived favoritism, as the client didn't know where each idea came from. This ensured the best idea won the day – Full article.


eBay Give-A-Toy Store - Here's a cool tech-driven idea for Christmas giving! It's a virtual toy store that lets you donate a toy using your just your mobile phone – Video

23 incredible new technologies you’ll see by 2021 – Article


GE is looking for the next photographer for GE's Instagram feed.  The promotion lets users enter to win a trip to the UK to shoot photos at a world-class GE Aviation Facility – Facebook or Video

Crispin Porter + Bogusky's new iPad app for Dominos lets users play with their food. Literally. Knead dough, spread sauce, sprinkle cheese, place toppings, and cut pizza slices – all in a race against the clock. Alternatively, you can just click 'Make An Order' and order your own creation directly from Dominos.com. Simple game mechanics but a nice way to position what really translates into an online ordering app – Video

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