VISA's making shopping more social with a plug-in called Rightcliq that lets people receive shopping advice from friends via Facebook and email. - Visa
TOYOTA is encouraging people to share their personal stories about their vehicles on Facebook with their "Auto-Biography" campaign. - ClickZ
ROGERS COMMUNICATIONS has opened up Rogers Community Forums, a place to find help with technical issues, ask and respond to questions, and discuss the company's products and services with others. - RedBoard
In a new partnership with FOURSQUARE, PIZZA HUT announced that it will be rewarding devoted customers who have earned the title of "Mayor." They’ll receive a free order of breadsticks with their pizza. - Fast Company
DELL's Tag Team app on Facebook is taking social shopping to a new level by letting people find products through user-generated tag clouds and make purchase decisions based on customer reviews. - Context Optional
SOUTHWEST AIRLINES,ZAPPOS, and BEST BUY are among several brands mentioned in Valeria Maltoni's blog post about top customer service accounts on Twitter. - Conversation Agent
By listening and engaging in real conversation about a taboo subject, KIMBERLY-CLARK'S social media campaign for Kotex created a safe place for women and girls to go for support. - FASTForward Blog
Dave Schoonover, KIA's national manager of CRM and digital marketing, discusses the strategy behind their "Who's Next" YouTube contest. - MediaPost
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Goodbuzz Inc. is a Toronto-based Digital Agency that creates social media campaigns that entice consumers to play, create, and share brand experiences. This is accomplished by focusing on developing "branded utility" - moving away from interruptive 'push' models towards more meaningful ways of connecting. From simple metrics to actionable insights that enable data-driven marketing decisions - Goodbuzz links social media efforts to business outcomes. Visit Goodbuzz or join us on Facebook. Any / all product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged.
That’s the gimmick behind a new online promotion from Doritos that centers on an “augmented reality” performance by the California band “Blink-182” which broke up in 2005. A special symbol printed on limited-edition packages of Doritos Late Night chips, will serve as a virtual “ticket” to the show. To unlock the online video, fans visit the Doritos Late Night website, flash the Augmented Reality (AR) marker at their webcams and watch as a stage literally appears to pop out of the package of snacks.
By blending 3-D, video, webcams and interactive AR elements, the 3-D image of Blink-182’s taped performance can also be manipulated by moving and shaking the bag. Like holding a hologram in your hand - this participatory experience lets viewers zoom in and interact with the performance. After the song finishes, fans even get a chance to bring the band back for an encore. The more noise you make, the faster they’ll come back out. Genius. To further integrate and amplify, after the virtual two-song show, viewers can also enter a contest to win tickets to a real world Blink-182 concert.
As a part of the integrated promotion, Blink-182 also seeded the content; tweeting about a “mystery video” that showed a little of the green-screen shoot for the Doritos promotion.
The Evolution of Celebrity Endorsement Companies have a long history of enlisting famous faces to push products, but as brands fight for attention in an increasingly saturated media market, advertising campaigns often turn to the Internet and the latest emerging technologies in an attempt to generate interest.
Rapper Big Boi of hip-hop duo Outkast also performs a song using the same Augmented Reality (AR) technology as part of the Doritos campaign. Recent improvements to 3-D video and Adobe Flash make this kind of interactive web content possible today. Moreover, the songs will be viewable by anybody with a broadband connection, a webcam, a reasonably new computer and one of the AR markers.
Check out the Video of how Doritos did it? (Well Proto and Mekanism for the puppet masters at Goodby).
- - - Goodbuzz creates social media campaigns that entice consumers to play, create, and share brand experiences. We focus on developing "branded utility" - moving away from interruptive 'push' models towards more meaningful ways of connecting. From simple metrics to actionable insights that enable data-driven marketing decisions - Goodbuzz links social media efforts to business outcomes. Visit Goodbuzz Inc.
