Volkswagen is bringing
back one of their classic vehicles with a social media flair based on the
number of Facebook likes from fans. The one-of-a-kind car will feature a
dashboard newsfeed, a poke button on the steering wheel, status updates
displayed on the license plate, and much, much more -PSFK
Every winter British smoothie brand Innocent tops it’s bottles in little woolly hats as part of ‘The Big Knit’ – to raise money to help keep elderly people warm. This year, it's raising more money with ‘The Hat Tag’ game a Facebook-based game (by Holler London).
With the release of their
new Mango version of Windows Phone 7, Microsoft has created a new badge on
Foursquare to be earned at each of their public launch parties in cities all
over the U.S - About
Foursquare
McDonald's discuss how social media is key to empowering fans to spread the work about
the limited-time McRib sandwich -ClickZ
The Increasing Value of Augmented Reality (#AR) for Marketers - in our modern marketing paradigm it’s a given that a message must ‘disrupt’ and break through the noise. Adding technological innovation like AR is one way to do just this. Here are a number of great examples from the past year - Article
Here's an excellent
example of storytelling in the digital age from TED (by Marco Tempest). It's part
technology (#AR), part creativity, and part utility - Video
FX has launched a new
social TV service with GetGlue called "FX Has the Movies" that lets
fans check-in to their favorite shows and connect with other fans -Adweek
See the future
possibilities of Kinect that go beyond the expected, into truly amazing things
that people around the world are beginning to imagine - Video
Looking for Goodbuzz on
Google+? – G+
Time Out New York has
teamed up with Foursquare to provide a real-time online scoreboard of the top
places to visit in the Big Apple according to visitors' check-ins -Foursquare
Pepsi's Refresh Project uses technology
(binaural and 3D tracking) and some real ingenuity to extend social good - in
this case helping visually impaired football players to 'see' the pitch - Video
Here's a delightful
example of using technology to reinforce a brands core values - in National Geographic's case
- quite literally inspiring people to engage the majesty of the planet around
them (if only by urging a second look.) When was the last time you were so
close to a Cheetah!? - Video
During their "Can
Do" food drive, John Deere is donating one real can of food for every virtual
can label that fans design and submit on Facebook -Facebook
Every year Razorfish compile their ‘Outlook
Report’ (thank you) on the latest trends in media, technology, and creativity.
The 2011 Version is now available – Report
Amway's Nutrilite brand is
hosting an online video competition encouraging fans of AC Milan soccer to
submit their best team chant for a chance to have their video aired live at the
next match in Italy -Amway
Newsroom
ASICS
has provided some fantastic brand activation experiences in the past year (RFID
Billboards, GoldRun Campaign, etc.) and the hits keep coming. This experiential
bliss (by agency: Vitro) features a 60-foot video wall at NYC's Columbus Circle
subway station that lets you experience the New York City Marathon -by racing
against (ASICS sponsored athlete) Ryan Hall - Video
Brands like Arby's,
RadioShack, and Walgreens are using Foursquare to help support goodwill causes
through fans' check-ins -ClickZ
Starbucks Augmented Reality (AR) Cup Magic App
- Starbucks' new AR app
activates their red Christmas cups by showcasing special offers and gifting – Video
Here's a fun experiential
piece from Andes Beer - a soundproof booth set up at nightclubs that allow
users to select from a number of background noises prior to calling their
significant other. This way they'll think you're in traffic or at a hospital - Video
Mountain Dew are using online video sites like YouToo and YouTube as a new
branding tool to drive buzz around their products -MediaPost
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