Diageo,
Brown-Forman, and Heineken are creating social buzz during the holiday season
with multiple Facebook ads and "like" campaigns - ClickZ
HBO has created an
application for their "True Blood" allowing fans to submit photos and
create their own vampire video to share and "glamour" their friends
online - Creativity
Visit Sweden (@Sweden) is the official website for the country’s tourism and travel
information. They’ve come up with a fantastic way of sharing the Swedish brand
by handing over the country’s official Twitter account to its citizens. Every week another person receives
exclusivity over the country’s Twitter account @Sweden to share their thoughts,
stories, information and other content linked to Sweden - Website
Every year, the
leftover amount on unused Metrocards can total $52 million. Metrochange however
offers a cool way to make sure all that loose change gets put to good use - Website
Tragus Group, operator of some of
the UK's favourite restaurant brands including Café Rouge, Bella
Italia and Strada - is encouraging fans to share their own restaurant
experiences through photos and videos in exchange for discounts at their
restaurant chains - Marketing
Week
The account
@RealTimeWWII sends dozens of tweets per day - bringing the Second World War to
a new tech-infused generation. One tweet at a time. More - http://bit.ly/tduRFb
Microsoft is
releasing a new social networking site called So.cl that will incorporate
elements of search with the social experience using Bing - Technology
Review
The Social
Media ProBook - (by Eloqua and agency JESS3) is written by 20 of the
most influential figures in social media. Topics include influencer marketing,
PR, Wikipedia fundamentals, rules for social advertising platforms, scaling
social media globally, social organizational structures, geosocial networks,
writing for Facebook, and more – Slideshare
KLM Royal Dutch
Airlines has designed a social seating tool that will allow passengers to
choose who they sit next to via Facebook and LinkedIn - TechCrunch
Coca-Cola's
Vitaminwater has launched a social game with the help of pop singer Jessie J
via a series of online videos to engage with fans by guessing what's inside
several wrapped gifts - PSFK
YouTube's Top Spots
of 2011 – Here are the top 10 ads viewed (as of this posting) on YouTube over
the past year – Goodbuzz
Canon teamed up with
Ron Howard to produce a crowdsourced short film that was inspired by photos
submitted previously by fans - The Stark
Life
Time Inc.,
Nordstrom, Etsy, and Land's End are using Pintrest, a social bulletin board
where users can share their favorite visuals, to connect with their crafting
fans - Ad Age
Vail Resorts EpicMix
is revolutionizing the way we ski - again. The innovative app that tracks (via
GPS and RFID) vertical feet and days skied - has now adding photo capabilities,
making it even easier for skiers and snowboarders to share their on-mountain
experience. Great digital integration and differentiation - Video
British wireless and
mobile provider O2's new holiday campaign lets their followers tweet Santa a
message in exchange for a personalized YouTube video response - The Real Time
Report
Canal+ Borgia
Integrated Transmedia Experience - The evolution of Storytelling - this 360
degree narrative works seamlessly across multiple devices. The Canal+ Borgia TV
series is the world’s first 360 degree narrative that works seamlessly across
your desktop, iPad and iPhone to provide a complete experience - Video
Anonysize -
Anonymously find the right size and give great gift. This web site solves the problem of buying the right size
present for someone (shoes, clothes, rings). You go to the site, enter your
recipient's phone number and gender, your phone number and email, and a text is
sent to the recipient asking them what their size is. They'll never know who's shopping
for them, and unless the thing you buy is hideous, it stands a good chance of
not being returned - Website
Itron's discuss how
they developed a company-wide listening strategy - Vimeo
JWT Augmented
Reality Business Card (powered by Blippar) - JWT London has created a truly
unique and innovative way to showcase the agency's latest showreel on the back
of their business cards – Video
Every year, the
leftover amount on unused Metrocards can total $52 million. Metrochange however
offers a cool way to make sure all that loose change gets put to good use - Website
Here’s an
interesting Christmas shopping themed infographic (http://bit.ly/ud1oqh) that shows the power of
social recommendations around the holiday season. Mr. Youth surveyed 4,500
adults and found that social media has definitely been a key driver of
Christmas gift purchases this year – Graphic
We’ve been trying to
break the 50,000 'Weekly Reach’ benchmark (on Facebook) for some time now, so
we’re delighted to announce that we’ve finally done it (and with only days left
in 2011 to spare). On behalf of all of us – thanks for viewing - and all the
best to you in 2012. Booyah.
NOTE: FOR MORE ARTICLES AND POSTS FROM THE LAST WEEK
PLEASE VISIT US ON TWITTER @GOODBUZZ. IF
YOU HAVE INFO, ARTICLES, CASE STUDIES, OR OTHER EXAMPLES OF (TTL) PARTICIPATORY
MARKETING BLISS - PLEASE FEEL FREE TO EITHER POST VIA FACEBOOK OR SEND
VIA E-MAIL AND WE’LL TAKE
CARE OF IT FOR YOU. ;) PLEASE IDENTIFY IF YOU FIND A DEAD LINK (AS THEY
WERE ALL LIVE AT THE TIME OF THIS POSTING)
ABOUT GOODBUZZ
#Goodbuzz prototypes the future - focusing on linking the
digital and physical worlds by developing 'branded utility' and moving away
from interruptive 'push' models towards more meaningful ways of connecting.
Contact us today for more information - info@goodbuzz.ca
