Pacifico Beer has launched an interesting online scavenger hunt called the Pacifico Webtrek. The website experience is touted as “sort of a job application to see if you can handle all the stuff the Pacifico lifestyle throws at you”. If you can prove you can, they might just hire you for their next adventure.
The travels starts with print, digital and OOH that contain searchable tags and QR codes pointing people to Pacifico's Facebook page. There, they learn about the Webtrek and can view the short film (below), Grey Whale Sessions, which will offer the first clues of a journey retracing the path of the surfers and musicians in the film. Players will travel across a series of websites, each of which will offer a clue.
The appearance of the Pacifico bottle cap lets you know you're on the right track. Follow the trek to its conclusion for a chance to take part in Pacifico's next trip to Mexico.
Goodbuzz Inc. is a Toronto-based Digital Agency that creates social media campaigns that entice consumers to play, create, and share brand experiences. This is accomplished by focusing on developing "branded utility" - moving away from interruptive 'push' models towards more meaningful ways of connecting. From simple metrics to actionable insights that enable data-driven marketing decisions - Goodbuzz links social media efforts to business outcomes. Visit Goodbuzz or join us on Facebook. Any / all product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged.
Adidas recently launched a social media campaign featuring several international sports stars to promote MiCoach, a new personal coaching application - PRWeek
NATIONAL GEOGRAPHIC is launching an email marketing campaign that includes a Facebook "like" button to get people talking about their new feature documentary called "Restrepo." More at DMNews
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TARGET used Twitter to promote their fall fashion show in New York with a series of videos and ads streamed live on the event's Facebook page - brandchannel
The AMERICAN RED CROSS recently hosted an Emergency Social Data Summit to discuss the use of social media in emergency situations. More at - American Red Cross
FORBES launched a new blogging platform that allows marketers to contribute content to both their print publication and their website - BtoB
OFFICEMAX has added a Back to School tab on their Facebook page that includes a "Can You Make the Grade?" quiz. Check out their promotion at Facebook
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Goodbuzz Inc. is a Toronto-based Digital Agency that creates social media campaigns that entice consumers to play, create, and share brand experiences. This is accomplished by focusing on developing "branded utility" - moving away from interruptive 'push' models towards more meaningful ways of connecting. From simple metrics to actionable insights that enable data-driven marketing decisions - Goodbuzz links social media efforts to business outcomes. Visit Goodbuzz or join us on Facebook. Any / all product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged.
