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♔ SOCIAL MEDIA CASE STUDIES [GB_V89]

Quiksilver's Director of Internet Marketing, George Weetman, talks about how they achieved their viral social media successes -  iMedia Connection

Target made their fans' tweets about everyday products into a tongue-in-cheek fashion show for their "Everyday Collection." - Brandchannel

Budweiser is asking their Twitter followers to name the new baby Clydesdale who starred in their Super Bowl ad -  Adweek

Kraft Foods has launched their #DinnerNotArt campaign which allows fans to create digital noodle art that will become real noodle donations to Feeding America -  Direct Marketing News

Honda is highlighting six inventors with live tweet chats, interviews posted to Facebook, and Pinterest boards dedicated to new innovations -  House of Japan

Audi talks about their social media strategy during the Super Bowl that led to a very timely and engaging tweet -  Outspoken Media

Planters is launching a Facebook app that will let their fans send sexy Valentine's Day e-cards to their friends featuring their mascot, Mr. Peanut -  Daily Markets

GE is transforming the Ryan Gosling "Hey Girl" memes into Thomas Edison one liners -  Contently

Several brands showed their agility during the Super Bowl blackout and earned tons of fan engagement, including Oreo, Tide, and Jim Beam -  Digiday

Frito-Lay consumers can vote for the next Lay's flavor created by their social media fans' top crowdsourced recipes -  ABC News

Walgreens talks about how they use Facebook and mobile apps to keep their brand relevant for younger audiences -  Ragan

State Farm, Chobani, and Wells Fargo are highlighted for using their social media platforms as a means to provide excellent customer service -  Business 2 Community

Gillette is asking women to participate in their social experiment to see if stubble is a turn off for kissing and to share their thoughts on social media -  ClickZ

Arby's has launched their "Fan of the Week" campaign in celebration of reaching 2,000,000 Facebook fans -  RestaurantNews.com

Diet Coke has hired pop singer Taylor Swift as their "program ambassador" to bring in more social media engagement from her huge fan base -  Ad Age

Wrangler made a series of interactive artworks featuring their new collection sharable on Facebook, Twitter, and Pinterest -  Adverblog

LYSOL explains how Facebook has proven to be cost effective - Ad Age

Each Monday, AT&T is re-airing their own version of a Vampire Diaries episode on Facebook featuring fans' tweets and the best scenes voted by viewers on social media - PSFK

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