Gamification is the use of game-thinking and game
mechanics in order to engage users,
improve and enhance the user engagement, experience, ROI, data quality,
timeliness, and learning. Early
examples of gamification are based on giving reward points to people who share
experiences on location-based platforms such as Facebook's "Place" feature, Foursquare, and Gowalla. Some of the techniques include achievement
"badges" or “levels”, leaderboards, a progress bar or any other visual meter to indicate how close
people are to completing a task, virtual
currency systems for awarding,
redeeming, trading, gifting, and otherwise exchanging points challenges between
users embedding small casual games within other activities.
Transmedia storytelling is the technique of telling a single story or
story experience across multiple platforms and formats using current digital
technologies, and is not to be confused with traditional sequels or
adaptations. From a production
standpoint, it involves creating unique content that engages an audience using
various techniques to permeate their daily lives. In order to achieve this engagement, stories need to developed
across multiple forms of media in order to deliver unique (co-dependent) pieces
of content in each channel. Importantly,
these pieces of content are linked together (overtly or subtly) in narrative
synchronization with each other. Transmedia
storytelling most importantly uses different medias (at what they are best at)
to each tell only one part of a larger interrelated narrative.
Integrating Game Mechanics into Your Story
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