Tuesday, 18 May 2010


Social media is a significant game changer not seen since the heady days when the Internet itself burst into the public consciousness (1997-98) changing virtually every business practice as a result.  Social media is no different.
“There is no market force or variable today like Social Media and it is radically transforming consumer engagement, while challenging and changing every conventional business model and practice. It’s time to embrace the concept of a "many:many" marketing platform where the audience are active participants in the marketing mix.”