Thursday, 19 August 2010

Social Media Case Studies [Aug2-GB_V5.0]

What do Zagat, Bravo, and The History Channel have in common?  They’re among the top brands on Foursquare.  What are they doing that’s so unique? – More at ReadWriteWeb

A&W is giving away free floats to people who "like" them on Facebook in celebration of National Root Beer Float Day. – More at Facebook

No kidding. Delta's Ticket Window app allows customers to book flights directly through Facebook. – More at ClickZ

JetBlue finally responded to news about their flight attendant who dramatically quit his job last week by poking fun of themselves in a blog post entitled "Sometimes the weird news is about us."More at CNN

How PlayStation, GM, and Marriott leverage their corporate blogs – More at OPEN Forum

Gillette's "Razor Guys" campaign features two college students traveling around the U.S. making pitches for the new razor -- blogging and tweeting merrily along the way – More at brandchannel

Proctor & Gamble is calling on influential bloggers and online communities to help inspire people to get involved with their Children's Safe Drinking Water program. PROMO

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Goodbuzz Inc. is a Toronto-based Digital Agency that creates social media campaigns that entice consumers to play, create, and share brand experiences. This is accomplished by focusing on developing "branded utility" - moving away from interruptive 'push' models towards more meaningful ways of connecting. From simple metrics to actionable insights that enable data-driven marketing decisions - Goodbuzz links social media efforts to business outcomes. Visit Goodbuzz or join us on Facebook. Any / all product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged.