Friday, 8 October 2010

The Evolution of Brand Iconography - Corporate Logo Redesigns

Let’s be honest.  Sometimes we can’t figure out for the life of us how a brand landed on a specific image or font in the first place.  Let alone why, in some cases, they had a great logo that was working for them and decided to change it (Gap)?  But one things for sure, as an old friend from Mississippi used to say, “while beauty may be in the eye of the beholder, I think we can all agree on what ugly is (Gap).”  ;)  

That said, here are thirty examples of corporate logo’s redesigned to become more relevant.  Which ones do you love?  Which do you hate?  Which brands out there are in desperate need of an overhaul?