Wednesday, 27 October 2010


In honour of National Breast Cancer Awareness month, the Avon Foundation is launching their first social media marketing campaign to create awareness and support the cause.  -  RICG 

Ford is awarded Ad Age's "Marketer of the Year 2010" award along with runners-up Southwest, Chick-fil-A, PepsiCo, and Domino's.  -  Ad Age 

AT&T partnered with Foursquare to help promote Conan O'Brien's return to late night television. Fans "checked-in" when they spotted the orange Conan blimp as Twitter, Facebook, YouTube, and Tumblr tracked its progress.  -  Inventor Spot 

CLOROX's Green Works brand shares how they're using a Facebook application to collect "green footprints" from students in exchange for a $5,000 grant.  -  Brand Week 

Jack in the Box is donating one nickel for every fan who "likes" Jack on Facebook in their "Be a Rich Fan" campaign.  -  Ad Rants 

PepsiCo shares tips on how to create a successful social media campaign based on their recent "Pepsi Refresh Project."  -  Destination CRM 

Crown Imports is pushing to make Corona Light the "Most Liked Beer on Facebook" by rewarding each fan's "like" with a place for their photo on a 150-foot billboard in Times Square.  -  Drew's Marketing Minute 

SKITTLES submerged a fan in a tank of Skittles as a part of their live Facebook event -- the more fans that "liked" skittles, the deeper the challenger got buried.  -  Marketing Week 

The USDA Forest Service is encouraging young adults to be proactive about preventing wildfires by giving their Smokey Bear character a presence on Facebook, Twitter, YouTube, and MySpace.  -  PR News Wire 

CME Group shares how their social media strategy has done a remarkable job of spreading the word.  -  Vimeo