Friday, 10 December 2010

McDonald's (Mobile Check-in) Advent Calendar (by TBWA Berlin)

Designed to drive foot traffic and reward customers for visiting 700 McCafĂ©s each day running up to Christmas, McDonald's latest campaign (by TBWA's Digital Arts team in Berlin) developed a proprietary web service called 'Unloqable'.  

The platform offers access to digital content (when users can prove their whereabouts) via a location-based service like Facebook Places or Foursquare. When users check-in at a McCafé using the platform they are immediately given the option to download their gift.

The idea of providing added value to each consumer's visit is consistent with the chain's existing (German) positioning of 'Alles Gute beginnt mit einem guten Kaffee' ('Everything good starts with a good cup of coffee'). ;)   For more please visit